Every day fans post photos of their story with Volkswagen on social media. Instead of just giving them a like on Facebook, Volkswagen tracked these fans down, and gave them their own documentary.
12 episodes. 12 stories. One passion.
Behind The Wheel is a yearly multi-channel content campaign with outstanding results, that let people share their love for Volkswagen.
Millions of people reached
An average of 3644 interactions per episode.
The last episode generated more than 18.000 interactions, exceeding the BENELUX Benchmark by 300% and scoring a 3rd place in the ‘Belgian most engaging Facebook post’s ranking (Social Bakers).
7993 shares on social, or an average of a 1000 shares per video.
3.806.627 video views on Facebook, and 1.470.997 on YouTube. With an average 11.265 people watching the whole episodes (2min30) (CPV 100%: 0,29€)
These outstanding results let us score a Silver AMMA « Best use of native and Content » for this campaign.
More about this project
- CD: Peter Ampe, Odin Saillé
- Creation: Laurent Righetti, Kenn Van Lijsebeth
- Account Team: Sylvie De Couvreur, Florence Vercammen, Anneleen Vande Voorde
- Community Manager: Laura Bertone
- Production Company: Landvogel
- Director: Michael Bombeeck
- DOP: Piet Deyaert
- Executive Producer: Thomas Cassiers
- Producer: Yannick Verdonck
- Editor: Glenn Renard
