Content & Creative Director

Laurent Righetti

/lrighetti

I’m Laurent, a social media monkey from the eighties and an awarded Content Creative. As a Creative Director specialized in content creation, I believe our work should first resonate with our audience, whether it’s intended for YouTube or a 2m2.

In my spare time, I’m a lecturer at IHECS and HEAJ, a Twitch Partner and YouTube creator.

Work Experiences

Social Editor/Coordinator (November 2021 - May 2023)

I was in charge to develop the strategy of the new generation brand RTBF iXPé. I mainly worked to launch the brand on social by coaching the team to produce short content. Everything was planned through a simple but efficient content framework.

Creative Director (September 2017 - May June 2021)

I worked in team with Roberto Salvador at the head of the creative department of Be Connect. We landed some prestigious clients like D’Ieteren, Nestlé or Brussels Airport and worked so well that Be Connect was bought by Intracto (iO)

Social Media and Content Creative (March 2015 - September 2017)

As a social media and content creative, I managed to transform strategic input to creative solutions by providing editorial strategies, digital campaigns, advices and content for my clients (Volkswagen, IKEA, Audi, BASE, etc.)

Social Media Manager (November 2011 - May June 2015)

As a social media and content creative, I managed to transform strategic input to creative solutions by providing editorial strategies, digital campaigns, advices and content for my clients (Volkswagen, IKEA, Audi, BASE, etc.)

Honors and Awards

  • Silver AMMA «Best use of native and Content» for Behind The Wheel

  • OOH Kings - Shortlist for the Audi Q2 Untaggable Billboard

  • Gold Content Cuckoo Award «Short content campaign» for Back to BASE

  • Silver BOA award «Integrated» for Back To BASE

  • Gold MIXX award «Content Marketing» for Back To BASE

  • Bronze MIXX award «Content Marketing» for Bru

More info

Driving Licence

Category B

Master Degree in Journalism

Ihecs (2003-2007)

Side jobs

Lecturer in Master II, Public Relation

I’m teaching Social Media, Content and e-reputation in the PR Master.

Lecturer in Master I, Transmedia Architecture

I’m teaching Creative Production in the Transmedia Master.

YouTube Partner

10.000+ followers

Twitch Partner

4000+ followers

Film & Editing

SONY alpha 7III & Alpha 7II