Nestlé Baby | Backstage of Happiness

A baby can make your heart melt. But it can also scare you away. Especially if you're not a parent yet.

We decided to show young people there's nothing to be afraid of. In fact, being a parent is a fantastic experience.

The content.

In the first season of content series Backstage of Happiness, we follow Julian and Anastasia, a young couple thinking about having children. They travel across Belgium to meet parents of all kinds to ask them questions about their future life.

The second season was more focused on parents with uncommon parenthood journey.

  • Art Direction: Roberto Salvador

    Creation:  Laurent Righetti

    Accounting: Valentine Cosse, Charline Luthers

    Copywriting: Laureen Delbauche

    Director: Kurt Van Leyer

    Production Company, season 1 : Landvogel

    Production Company, season 2 : Shoot for the Moon

    Agency : Be Connect

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