Audi Q2 | Untaggable Billboard
To launch the most untaggable SUV ever made, we created the most untaggable billboard.
It all began with a mockup, followed by an email to our creative director saying, "Hey, Peter, we think this is cool." That very evening, the idea was presented, further developed, and printed on paper, eventually making it to the shortlist at the 2016 OOH Kings awards. This ceremony tends to reward highly technological stunts and innovations.
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Creative Direction: Peter Ampe & Odin Saillé
Concept: Laurent Righetti
Art Direction: Roberto Salvador
Agency : DDB Brussels