Volkswagen | Behind The Wheel
Every day fans post photos of their story with Volkswagen on social media.
Instead of just giving them a like on Facebook, Volkswagen tracked these fans down, and gave them their own documentary
12 episodes. 12 stories.
One passion.
Behind The Wheel is a yearly multi-channel content campaign with outstanding results, that let people share their love for Volkswagen.
Millions of people reached.
An average of 3644 interactions per episode.
The last episode generated more than 18.000 interactions, exceeding the BENELUX Benchmark by 300% and scoring a 3rd place in the ‘Belgian most engaging Facebook post’s ranking (Social Bakers).
These outstanding results let us score a Silver AMMA "Best use of native and Content" for this campaign.
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Agency: DDB Brussels
CD: Peter Ampe, Odin Saillé
Creation: Laurent Righetti, Kenn Van Lijsebeth
Account Team: Sylvie De Couvreur, Florence Vercammen, Anneleen Vande Voorde
Community Manager: Laura Bertone
Production Company: Landvogel
Director: Michael Bombeeck
DOP: Piet Deyaert
Executive Producer: Thomas Cassiers
Producer: Yannick Verdonck
Editor: Glenn Renard